A Framework for Marketing Management

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise; streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management; a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations; projects; and cases. The Sixth Edition approaches the topic of marketing from a current standpoint; focusing its information and strategy on the realities of 21st century marketing. Individuals; groups; and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Buy now the item at ONLY: 120.95